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Table 2 Percentage of Youth Who Recall Exposure to Various 100% Jeune Campaign Elements (prompted recall, 2002 and 2003 survey waves only)

From: Evaluation of the reach and impact of the 100% Jeune youth social marketing program in Cameroon: findings from three cross-sectional surveys

  Survey Wave  
  2002 2003  
Campaign Element (%) (%) Significance
Peer Education and Promotion    
Ever attended peer education session 11.9 12.3  
Ever talked to peer educators 7.6 10.6 ***
100% Jeune, Le Journal Magazine    
Ever read 100% Jeune magazine 73.9 89.8 ***
How often do you read the magazine?    ***
- Never 26.2 10.2  
- Sometimes 39.7 42.3  
- Often 18.3 28.4  
- Always 15.9 19.1  
100% Jeune Radio Call-In Show    
Heard 100% Jeune radio program in past 3 months 47.3 51.5 ***
How often do you usually listen?    ***
- Never 52.7 48.5  
- Sometimes 31.1 34.9  
- Often 11.2 13.7  
- Always 5.1 2.8  
Solange, Let's Talk about Sex Radio Drama    
Heard Solange radio series in past 3 months 26.0 31.5 ***
How many different episodes have you heard?    ***
- None 74.0 68.5  
- One to four 13.9 18.9  
- Five to nine 6.3 8.2  
- Ten or more 5.8 4.4  
Mass Media Campaign    
Saw TV spot in past 3 months 70.7 69.9  
Heard radio spot in past 3 months 64.5 58.9 ***
Youth-Friendly Vendors    
Heard about Vendeurs Amis des Jeunes outlets in past 3 months 31.9 19.7 ***
Visited a Vendeurs Amis des Jeunes outlet in past 3 months 8.8 4.5 ***
Number of Cases 3,237 3,370  
  1. *** p < .01.