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Table 6 Logistic Regression Results of Level of Exposure to the 100% Jeune program on Outcome Measures, Adjusted Percentages among Males

From: Evaluation of the reach and impact of the 100% Jeune youth social marketing program in Cameroon: findings from three cross-sectional surveys

  2002 2003
  Low exposure (ref.) Medium-high exposure High exposure Low exposure Medium-high exposure High exposure
Perceived Severity       
-HIV-positive person can survive 39.6 37.9 37.5 42.1 42.3 42.0
-AIDS can be cured 23.7 21.2 20.9 22.0 21.2 21.5
Perceived Risk       
-Moderate/high personal risk 71.4 77.7** 78.7** 55.7*** 63.6*** 61.5***
-Knows someone who has/died of HIV/AIDS 30.0 35.9** 35.3 35.6** 44.9*** 42.0***
Perceived Condom Attributes and Access       
-Condoms effective for FP 81.8 83.0 86.1 86.1** 88.7*** 89.8***
-Condoms effective for HIV/AIDS prevention 86.6 90.0 88.4 90.4*** 92.2*** 89.8
-Condom source within 10 minutes 82.4 86.9** 83.8 89.7*** 92.1*** 88.9***
-Condoms reduce sexual pleasure 53.1 57.5 51.4 49.2 43.7*** 35.9***
Self-Efficacy       
- Can convince regular partner to use condoms a 87.9 92.5** 93.9** 92.1** 93.8*** 93.5
- Can convince casual partner to use condoms b 87.7 91.3 97.0** 93.8** 92.7 95.5
- Not shy to obtain condoms in nearby shop 64.8 73.8*** 70.0 75.3*** 82.1*** 79.3***
- Confident knows correct condom use 67.9 76.8*** 75.9** 66.3 77.5*** 77.2***
Perceived Social Support       
-Friends support youth condom use 83.2 87.4** 89.0** 86.3 91.5*** 90.5***
-Parents support youth condom use 73.0 76.5 77.1 71.0 80.9*** 78.9**
-Discussed family planning with friends in past year 25.5 29.5 36.1*** 39.1*** 32.0** 36.5***
-Discussed family planning with others in past year 22.5 28.8** 32.8*** 34.7*** 32.6*** 40.5***
-Discussed STI/AIDS with friends in past year 54.6 64.8*** 67.1*** 63.5*** 60.9** 63.0**
-Discussed STI/AIDS with others in past year 31.8 38.6** 49.7*** 44.1*** 50.7*** 58.6***
Sexual Activity       
-Had sex in the past year 79.4 81.5 84.3 81.7 83.1 83.9
-Had 2+ sexual partners in the past year 33.8 37.2 36.2 32.7 30.5 35.7
Condom Use       
-Ever used condoms 60.9 71.7*** 69.6** 68.2** 73.9*** 75.9***
-Used condom in last sex with regular partner a 57.7 62.8 73.0*** 70.2*** 80.8*** 81.6***
-Always uses condoms with regular partner a 29.4 35.1 39.5** 37.7*** 52.1*** 52.7***
-Used condom in last sex with casual partner b 66.1 76.2** 65.5 77.8*** 85.6*** 89.3***
-Always uses condoms with casual partner b 48.0 64.7*** 45.1 63.4*** 79.9*** 79.3***
Reproductive Health       
- Had an STI symptom in the past year c 16.1 12.8 12.0 11.2*** 8.4*** 11.6
Number of Cases (100%) 976 504 274 929 601 322
  1. *** p < .01; ** p < .05. FP = family planning; HIV = human immunodeficiency virus; STI/AIDS = sexually transmitted infections/acquired immunodeficiency syndrome.
  2. Analyses of sexual activity control for age, city of residence, level of education, school enrollment status, socioeconomic status, and spontaneous recall of other programs. All other analyses also control for number of sexual partners.
  3. a N = 532, 282, and 164 in 2002 and 483, 314, and 177 in 2003.
  4. b N = 261, 138, and 65 in 2002 and 249, 139, and 68 in 2003.
  5. c Among sexually experienced males only. N = 686, 367, and 194 in 2002 and 624, 389, and 207 in 2003.