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Table 3 Poster Coding Exemplar Quotes

From: Qualitative evaluation of the Saleema campaign to eliminate female genital mutilation and cutting in Sudan

Code

Exemplar Quote

Not circumcised

Wearing Saleema’s logo, and they ae convinced to stop circumcision and that the entire community should remain whole (Poster 1, West Darfur).

 

A mother holding her child, and she hopes her daughter to grow healthy and be Saleema (Poster 2, South Darfur)

Happy

People are happy the father, mother and children because they are healthy and the father is happy with his children because they are sound. I felt that my family should be as healthy, happy and beautiful as they are (Poster 1, North Kordofan).

 

The girl is happy. Those in black are not healthy. I like her because she is Saleema and proud of that. I wish that all girls are like her (Poster 2, North Kordofan).

 

The mother is happy because her daughter is SALEEMA (Poster 3, Northern State).

Merging Communities

It means to me that it matters to everyone, and people join efforts men, women and children for it (Poster 1, South Darfur).

Strong

The shape of women who wears the tone of Saleema establishes the message and means that the woman is strong and has a determination and can deliver her message (Poster 2, Central Darfur).

Choice

A happy life, of course, because she is a strong woman in her decisions, convinced by her decisions, because she has taken the right decision (Poster 2, Gezira).

Change

The woman in black is not Saleema but if she is convinced by the idea, she will leave her girl in hand Saleema and in this way the coming generation will be Saleema (Poster 3, Sennar).