Determine the user audience(s) for the research, define a user-oriented research agenda and appreciate the environment in which the users operate; | |
Utilize objective methods of data collection and analysis and present data with sufficient transparency to establish trustworthiness; | |
Package findings in a format appropriate for the audience and utilizing principles from graphic design, communication science, marketing, and the psychology of information processing; | |
Engage stakeholders that have interest in an outcome and give voice to those who will be most directly affected before the research begins; | |
Use effective communication science during interactions with decision makers, stakeholders and the public and reach the target audience(s) with the right message through the appropriate media. |