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Table 1 Description of type of Zika public health dissemination campaign materials by institution which produced it, main messages and main perceived audience; Brazil, May 2016–August 2017.

From: Zika virus public health crisis and the perpetuation of gender inequality in Brazil

  Busdoor Poster Brochure Folder Infographic Radio jingle Billboards Radio ad TV ad Post Total
Panel A
 Institution
  Minas Gerais State (MG) 0 1 0 2 0 0 0 0 0 0 3
  Pernambuco State (PE) 0 1 0 1 0 0 0 0 1 0 3
  Ministério da Saúde 2 8 2 5 2 5 3 0 9 32 68
  Belo Horizonte 0 1 1 4 0 0 0 0 0 0 6
  Recife 0 3 0 4 0 0 0 6 1 0 14
Total 2 14 3 16 2 5 3 6 11 32 94
Panel B
 Messagea
  Eliminate standing water 2 12 3 16 1 5 3 6 11 20 79
  Personal protection against bites 0 3 2 7 1 0 0 0 4 0 17
  Special care during pregnancy 0 4 2 5 1 0 0 0 4 0 16
  Information about Zika Symptoms 0 1 3 10 1 0 0 0 2 4 21
  Seek health care 0 5 2 7 0 0 0 0 2 1 17
  Pregnancy counseling 0 3 1 2 0 0 0 0 0 0 6
  Codom use or contraception 0 0 1 2 0 0 0 0 0 0 3
  Microcephaly 0 5 2 3 1 3 0 0 5 3 22
  Otherb 0 1 0 0 0 1 0 0 0 5 7
Total 2 34 16 52 5 9 3 6 28 33 188
Panel C            
 Main perceived audiencec            
  General public 1 5 2 3 1 4 1 3 4 24 48
  Person responsible for household 1 4 0 9 0 1 2 3 3 8 31
  Women 0 5 1 4 1 0 0 0 4 0 15
Total 2 14 3 16 2 5 3 6 11 32 94
  1. aPieces may contain more than one message. So, total count of messages (188) exceeds total count of pieces (94)
  2. bPieces that solely contained statistics, images without any phrase or information about what the government is doing to prevent Zika were classified as Other (7)
  3. cPieces coded according to most relevant perceived audience. As each piece received just one classification, pieces were coded in the following order of relevance: woman, person responsible for household, general public. Thus, if a piece contained information target at both woman and person responsible for household, in this question it was classified as 3 (woman) as this category is more relevant for the analysis