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Table 3 Description of Zika public health dissemination campaign by subjective (microcephaly, measures of personal care to prevent mosquito bites), main perceived audience and presence or male and female figures for only print pieces with long length (N = 21); Brazil, May 2016–August 2017.

From: Zika virus public health crisis and the perpetuation of gender inequality in Brazil

  Female Male Main perceived audience
Absent Present Absent Present General public Person responsible for household Women
Panel A
 Not about personal protection against bites 10 1 10 1 3 8 0
 Personal protection against bites 4 6 7 3 3 1 6
Panel B
 Not about microcephaly 12 3 13 2 4 9 2
 About microcephaly 2 4 4 2 2 0 4
Panel C
 Not about special care during pregnancy 11 2 11 2 41 22 2
 Special care during pregnancy 3 5 6 2 1 0 7
  1. Long text materials comprised of Brochure, Folder and Infographic