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Table 2 Description of Zika public health dissemination campaign materials’ main messages by main perceived audience and existence of female figure and male figure; Brazil, May 2016–August 2017. N = 188.

From: Zika virus public health crisis and the perpetuation of gender inequality in Brazil

Main audience* Eliminate standing water Seek health care Special care during pregnancy Pregnancy counseling Condom use or contraception Microcephaly Information about Zika symptoms Personal protection against bites Other
General public 35 6 3 0 0 9 12 3 7
Person responsible for household 31 2 0 0 1 2 4 2 0
Women 13 9 13 6 2 11 5 12 0
Female figure (woman or pregnant)
 No 51 7 4 1 1 9 13 4 7
 Yes 28 10 12 5 2 13 8 13 0
Male figure
 No 55 10 10 5 1 14 15 10 0
 Yes 24 7 6 1 2 8 6 7 1
Total 79 17 16 6 3 22 21 17 7
  1. aPieces coded according to most relevant perceived audience